According to Twitter, 7 years ago, a small team of people started working on a prototype of the service that we now know as Twitter.3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.It now only takes one week to send a billion tweets.
So how do you ensure your content is seen among all that noise? Here are Twitter’s best practices that you need to know:
1. Provide Extra Space For “Retweeters”
Providing extra character space allows users to easily retweet you without eliminating any of your copy. If someone reshares your tweet that is exactly 140 characters, in order to add “RT @username:” at the beginning of the tweet, the user has to shorten or delete an optimized word from the original tweet.
2. Include Twitter handles for RTs
If you’re sharing a quote, stat, or article from a brand or user, be sure to include that brand or user’s handle in the tweet. This will increase the likelihood of them seeing your tweet and retweeting it to their own audience. The more your content is shared, the more followers who love handmade you’ll gain, and the more your message will be spread.
You don’t need to use your available 140 character count with user handles if you’re including photos to your tweets. Twitter allows you to tag users in your photos. Tagging a user will notify them of your photo upload, increasing their likelihood of retweeting or favoriting the content.
3. Replies vs Mentions
This rule is always confusing. In order to understand how your content is being shared, you need to understand how your content is being seen. When you place a Twitter handle directly at the beginning of a tweet, you’re directly sending a message to a user, but it is not a private direct message.
That tweet can also be seen by anyone who follows both your account and the account you’re tweeting to. If you want everyone to see your tweet, regardless of whether they are following both you and the person you’re mentioning, a common tactic is to add a period as a character at the start of the tweet.
4. Power Of Hashtag
According to Salesforce, tweets with one or two hashtags receive 21% higher engagement than those with three or more hashtags.
5. Incorporate Visual Content
A study from Simply Measured shows that while photos are not shared as frequently as normal tweets (tweets that are solely text-based), tweets with photos receive the highest engagement. While this could be related to the fact that less photos are shared than text-based tweets, it’s important to test out using visuals.
When uploading an image in your tweets, be sure to optimize them for the actual Twitter Activity Stream. For the perfect image appearance in a user’s activity stream, upload photos 440 pixels by 220 pixels.
6. Using Instagram
While there are many autopost apps to help you save time on social media, don’t automate your Instagram photos directly to your Twitter profile! When an Instagram photo is shared, a user must click on the link and be directed away from Twitter just to view the image (it doesn’t appear automatically in the feed). Instagram photos are also not indexed in your collection of Twitter photos that are featured prominently on your profile.
7. RightUse Of Links
Shortened links doesn’t only host tracking information for you to assess the effectiveness of your tweets, but they also appear much cleaner in a tweet. Also, place links about 25% of the way through a tweet. According to a report, links placed earlier in a tweet receive much higher click through rates than links placed at the end of a tweet. Presenting the link earlier catches a reader’s attention faster, and is different from the majority of tweets placing the link at the end.
8. Ideal Time To Post Tweets
The best and worst times to post on social media is an art as it is a science. As important as how you tweet is when you tweet. For Twitter, posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Monday through Thursday). Posting after 8pm or at the weekends is generally not good for responses.
That’s it. What do you think of these practices? Please let us know in the comment section below.
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