Do you want to start email marketing and curious about the best email autoresponders today?
First, you should know why email marketing is vital to any business even if you are running a handmade business.
With Email Marketing producing a 4800% ROI, you’ll be mad to ignore this marketing strategy. You know the answer to a regular flow of predictable leads.
You’ve got it, your email marketing tool.
This guide and tutorial has everything you need to know about Bulk Emailers and Autoresponders.
If you’re new to email marketing tools, or already an email marketing pro, this comprehensive definitive guide, reviews and FULLY tests the BEST email tools on the market today.
Bottom line:
If you want to find the best email marketing tools, you’ll love this guide.
Lets get started:
What is an Email Autoresponder software and what does it do?
Not all email marketing software are created equal, and their features can differ massively.
What they do all have in common is that they manage your emails; they are the engine that drives your list.
They are responsible for everything from:
- Sending BULK emails;
- Storing and managing your email list;
- Tracking email open rates;
- Email Automation;
- Segment your list;
- Help avoid spam folders.
and much more.
Fundamentally, it’s an end-to-end platform for email marketing, and a crucial part of any business that wants SALES.
Email Marketing Campaigns
When would I use email software?
How would I use an email marking tool?
Here are a few different types of email campaigns a good email tool will reliably deliver to your list:
1. Indoctrination
By far the most under used, but without a doubt, the most important campaign any business MUST HAVE.
A welcome series of emails to potential customer opt ins, familiarizing them to your brand and gaining their trust so they open future emails
2. Update
We all know it’s important to keep in regular contact with our customers and potential clients. Update Campaigns allow you to announce brand-new products, a forthcoming event, a reminder to a webinar, new blog post, or even company newsletters.
3. Nurture
We’re in business to make money while doing what we love, right? Well, improving our sales conversations is a BIG WIN – Welcome the Nurture Campaign. We send a series of emails warming up our list, before we make a new promotion.
This could be a series of how to tips, storytelling, demo’s or even a free gift.
4. Promote
SELL SELL SELL – Your Promotion Campaign is all about getting your list to take an action that leads to money in the bank.
5. Confirm
Great customer service leads to referrals. It’s just a simple, one-shot email saying thank you, a payment acceptance, or a webinar registration verification, etc. All done on auto pilot with email automation.
This is not an inclusive list however, it covers 90% of the campaigns, and helps you have a comparison throughout this article.
Which leads neatly on to the software providers…….
1. ActiveCampaign
ActiveCampaign has been around since 2003 and developed into an intelligent all-In-one email marketing platform. With built in marketing automation and sales CRM, it has become a popular choice for many business owners and marketers.
2. AWeber
AWeber is one of the most popular email marketing tools on the market, and one of the first emailing software solutions I used. With over 120,000 customers, they’ve got to be doing something right. It’s a simple to use, feature rich platform.
3. Constant Contact
Constant Contact first appeared way back in 1995 and is one of the most popular email marketing solutions among marketing professionals today. A pioneer in this industry, with great features and performance. It is currently owned by Endurance, (which also now own Bluehost).
4. ConvertKit
ConvertKit, the new kid on the block was developed by Nathan Barry, a talented software engineer and blogger, in 2015. Developed mainly for online marketing professionals, it has become a popular choice.
5. Drip
Drip is developed by the guys at LeadPages, so you know this email marketing software has pedigree. An advanced email automation software with great workflows and integration.
6. GetResponse
GetResponse, is another old timer, having been around since 1997. This mature all-in-one email marketing solution has over 350,000 customers for a reason. It is a feature rich, stable solution and a favourite among marketing GURU’s
7. MailChimp
MailChimp is one of the most recognised names among the email software crowd. Established in 2001, it’s seen rapid growth due to its ease of use and affordable pricing.
Hopefully, you now get the gist of what’s on offer, and how these tools can benefit your own business.
With some tools, it’s very easy to get pulled in to the hype of glitzy-featured solutions, but don’t get fooled by all the gimmicks.
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