Are you planning to make or revamp a logo for your business? Do you want your customers to identify your brand by just seeing your logo?
If you have a small business, having a well-designed logo is vital to build a successful brand.
So how to decide on what logo design should you use? If course, appropriate font style, size, and logo colors are the elements of a good logo, but you should not forget about its form.
Here are 6 types of logos and see what suits your business:
Letter-based Logo
A letter type logo, or also known as monogram, is a letter-based logo form. It’s the simplest form among all types of logo design. It usually shows the business’ initials such as LV in Louis Vuitton, F in Facebook, W in WordPress, and M in McDonald’s.
This type of logo is a great choice if your business name is long or difficult to pronounce.
Letter-based Logo Examples:
Word-based Logo
A simple word logo is the most commonly used logo among popular businesses.
Word-based logos are always the popular choice among entrepreneurs. This logo form is a word-based logo that displays what’s essential to a business. This form is clean and simple however they are usually altered later on to make them stand out. This type of logo is a great choice for start-up businesses. However, this don’t work if you are planning to make your long business name as a logo as it may look messy.
Quick facts: 41% of the top 100 companies are using this type of logo.
Word-based Logo Examples:
Graphic-based Logo
A graphic based logo or also known as an icon are usually simple designs that are normally used as secondary logos.
Among all logo forms, this type of logo is known to have huge impact to consumers. This type of logo is pure art as it only uses an image to represent a whole business.
This type of logo is not limited to simple images. You can use abstract images too.
You will notice that most successful businesses are using this type of logo, but that doesn’t mean you can’t use this logo type for your business but be cautious when using it. Make sure that it will represent your brand well.
Graphic-based Logo Examples:
Cartoon-based Logo
This type of logo is effective if you want to evoke fun and positivity in your brand. You can develop a cartoon character to represent your brand. Kellogs Frosted Flakes Tony the Tiger is an example of a cartoon-based logo.
This logo form is most effective with children and teenagers. So if you are selling handmade children stuff, this type of logo will surely work for your brand.
Cartoon-based Examples:
Traditional Logo
This type of logo integrates texts within a graphic image. These logos are formal-looking and are commonly used in schools and government. However, they are now not limited to formal organizations as you can also see this type of logo being used on car companies and coffee shops.
This logo form is very professional-looking. If you are a handmade business owner, this may be difficult to use because the more detail your logo has the more difficult it is to scale for all your media.
Traditional Logo Examples:
Combination Mark
Now if you want a traditional logo but don’t want it to look very serious and complicated, you can use a combination mark logo. Just like a traditional logo, it also integrates texts with graphic images. This type of logo is great if you want more details within a logo. You can also use the text and graphic logo separately in your branding.
Combination Mark Logo Examples:
If you want a great logo, always think about your customers’ perspective. I suggest that you consult a graphic designer if you don’t have experience with logo creation.
If you have a logo which style did you choose and why? If you don’t have a logo which style do you think you’re going to use? Please let us know in the comments.
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